Beyond Likes: How to Build a Shareable Contet Pillar That Grows Your Brand
Shareable Content Isn’t Optional Anymore—It’s Strategic
In a world where everyone is creating content, standing out means creating content that doesn't just get seen—it gets shared, talked about, and remembered. Shareable content isn’t about chasing virality or gaming the algorithm (though shares do help). It’s about starting real conversations—in DMs, comment sections, and even offline. That’s how your brand becomes a part of your audience’s culture.Everyone's heard about ChatGPT prompts, so here we’ll shed light on additional tools that can offer you assistance!
What Makes Content Truly Shareable?
Step 1: Know Your People Like You Know Your Brand
Your audience is your co-creator. To make content that resonates, you have to really know their:
Language and inside jokes
Daily pain points and dreams
Cultural touchpoints, memes, and trends
This means being tuned in—not just to what they “like,” but what they care about and talk about in real life and online.
Step 2: Speak Their Language with Purpose
This means being tuned in—not just to what they “like,” but what they care about and talk about in real life and online.
Would my ideal follower share this in a group chat?
Does this feel personal yet universal?
Does my content *actually* evoke emotion?
Ensure your content starts with a scroll-stopping hook and ends with a “wait, I need to send this to someone”—without having to actually ask for the content to be shared.
Step 3: Design for Conversation, Not Just Consumption
Instead of focusing only on the content you want to post, ask yourself: what kind of conversation do I want this to spark?
Within your company’s values and voice, use:
Questions that invite real replies
Language that feels genuine and relatable
Captions that add value to the video
Content tailored to the platform and format you’re posting
NOTE: Make sure you understand how your brand will communicate in each platform to get the most out of the available features.
Don’t Just Chase Virality—Build Shareability Into Your Strategy
Not every piece of content has to be “shareable,” and that’s okay. But every content calendar needs a shareable pillar—the kind of content that fuels your brand's visibility, relatability, and community.
Key takeaways:
Think about conversations you want to start
Question the best ways to relate to your audience
Find ways to spark discussions in the DMs, in the comments and even on other people’s feeds.